Samsung BAU Content

As the Senior Producer for Samsung UK's BAU (Business As Usual) content, I lead the creation of a variety of non-campaign videos designed to keep their social feeds lively and engaging. From showcasing TVs and vacuum cleaners to the latest tech innovations, I ensure every piece of content is not only captivating and story-driven but also aligns with Samsung’s unique brand voice.

From brainstorming creative concepts to working with viral sensations like Aaron Hunt and celebs like Nick Grimshaw, I’m hands-on from start to finish.

I love finding new and unique ways to highlight Samsung’s products and always keep the brand's voice and goals in check while doing it.

Every piece of content, whether it’s a quick reactive or a polished promo, is crafted with a bit of flair and a lot of insight, ensuring it not only stands out but is also informed by the latest platform trends and best practices, connecting seamlessly with the audience.

Check out a selection of what I’ve been working on below.