Gumtree BAU Content

For three months, I took the reins as the producer for Gumtree's BAU (Business As Usual) content, focusing on creative ideas around Christmas purchases. My role involved everything from ideation to execution, with content ranging from lively Vox Pops and festive makeovers to quirky advice pieces.

I sourced talent and contributors, managed props, and pitched ideas directly to the client. On set, I shot the content using mobile, ensuring a quick and authentic feel, before editing the videos and designing all motion graphics to bring the final pieces to life.